Can we fix it?… Yes we Can…

Last week you may remember we blogged about how Recruitment is broken and suggested – somewhat admonishingly – that we are all responsible to fix it by doing things different. We also had the gall to propose that we had the answers and would be doing things very differently this year…. Hmmmmm…

Bob_the_builderSince posting that blog last week we have had close to 100 emails, texts & phone calls… From clients and candidates asking for the magic formula. So here you go…

Take a step back for a second…. Luke and I made a decision in early 2012 (cue harp music and wiggly vision as we go back in time)… that recruitment was changing, the fight for talent was going to get more difficult and as such we needed to offer clients ‘something more’ and differentiate ourselves from the beige pack of Rec2Recs in the market, (what would be the collective noun for a pack of Rec2Rec’s? Be nice…).

We looked at what we offered our clients, the tools at our disposal and ultimately what value recruitment agencies were getting from their Rec2Rec’s… and we made the following observations…

 

  • Rec2Rec in its current form was just not sustainable. We were trapped in a contingent – perm only – market… where our clients and candidates (by virtue of their recruitment experience), were both cynical… and felt they knew everything about everything… and way more than us.
  • We looked at our competitors and felt that the overall product they were selling (including our own) lacked value – and we know our clients felt the same.
  • The industry needed something else… something new… a solution that would actually work…

So we created a weekly blog… you may know it as The Written Reference… (you’re reading it now…), which has developed a nice little cult following… my wife… my two kids… my mother in law (only once a month though)… and over 2000 recruiters… That’s 2000 recruiters that our clients could have direct access to…

We are now in a position where we can introduce real change to our market…. ‘How?’  I hear you ask…

Over the next few weeks you are going to see some BIG changes to The Written Reference… Changes our clients have  hinted at, asked for and in some cases begged on bended knee for…

change1This will…

  1. Give our clients direct access to our unique community of 2,000 engaged readers… (we made over 30% of our placements in 2013 from candidates contacting us directly via the blog)
  2. Allow our clients to speak directly to these people. Yes, directly…. no middle man getting in the way!
  3. Offer clients the opportunity to showcase their employee brand and advertise vacancies… we don’t like to use the term Job Board… but…
  4. Create an amazing way for clients to manage their cash flow & spend, whilst increasing our value & service.

Anyway, this is beginning to sound a little like a sales pitch… better suited to the shopping channel… so we’ll cease and desist immediately before our unique community of 2,000 engaged readers shrinks back to… my wife… my two kids… my mother in law (only once a month though)…

Look out for the changes, and if you want to discuss directly… give us a buzz…

There you have it… 2 years ago we made a decision to revolutionise our niche within the recruitment industry. And now… we are putting it into practice…

So let me ask you a question… What are you doing differently?

And… remember… I’m not trying to impress you or anything… but I can wink with both eyes at the same time….

Craig Watson & Luke Collard

 

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