Guess What? Recruitment is Broken…

Ok… welcome back and all that! Hope you had a great festive season, but more importantly I hope you are refreshed and ready for the challenges of 2014… how many of you are still writing 2013 in dates? I know I am…

broken3Anyway, I’m not going to beat around the bush in this post. I have a very clear, concise and relevant message… No… you won’t catch me trying to pad out this blog, attempting to hit the magical 500 words mark, or wasting any words at all on irrelevant anecdotes that have absolutely nothing to do with the message I am trying to get across…

Like when I made up a new game over my break called Dwayne Johnson, Paper, Scissors… (think about it…).

Or… when I went to visit my uncle over Christmas who has just been diagnosed with Alzheimer’s… so I hung a Batman costume up in his closet just to mess with him. Don’t judge me… he’s not a very nice person… well he is now… but he can’t remember when he wasn’t… and I felt I owed him…

Or… how a freak gust of wind during the holidays managed to blow a pie with sauce off the roof of my beloved Mini Cooper, in through the window and splatter all over the driver’s seat… at exactly the same time that my 6 year old son dropped his milkshake all over the back seat… just don’t ask…maybe the karma bus had me in its sights… what goes around comes around and all that…

No, I’m not going to do any of that – New Year’s Resolutions are made to be kept… right?

The time has come in our industry to ask very real and very tough questions of ourselves.

So… just how profitable was your 2013? (I do mean 2013… not 2014… confusing isn’t it?).

Whether you are a recruitment business owner, manager looking after a P&L, or a consultant running a desk. If you draw a line under 2013 was it successful? Did you hit the revenue targets expected? Did you keep costs under control? Have you grown your client portfolio? Are you even making a profit?

If you answered a resounding yes to the above – well done… grab an early shower and we’ll see you back here next week… fancy writing a guest blog?

If not… I have one very simple question for you. A question so simple you will kick yourself if you haven’t already asked it… So… here it is… you may want to fetch a piece of paper and a pen… or pencil… got it?… good… here goes…

broken2What are you going to do differently this year?

Seriously… if you failed to hit expectations last year what are you going to do differently?

Because if you failed… your business is broken.

In my business we failed. We failed to hit our targets… We failed in controlling our costs… and we failed to take appropriate measures during the year to improve.

But… I can promise you we won’t make the same mistakes this year!

Not only are we packaging up the best possible new solutions for our clients and candidates… not only are we listening to what the market wants… not only are we streamlining everything we do… We are also committed to radical change in our little niche that is going to be so different from our competitors it will be almost unrecognisible…

More on that later… like in the coming weeks…

So let me ask the question again… What are you going to do differently this year? If the answer is nothing – expect no improvement.

You should be driving the change yourself. Ask your employer, your employees & your clients. What are you going to do differently this year? Seek out better – more efficient – ways to do your job. If you are a business owner pay for advice, invest in training and employ the best possible staff. If you are a consultant know your space, engage your clients and candidates and offer value for money.

It’s not brain surgery… it’s recruitment consulting. A craft we – as a collective industry – are not doing very well at all. Don’t run the risk of becoming irrelevant… learn how to add real value and don’t be afraid to do things differently…

We all need to work on fixing recruitment… because we are all responsible for breaking it in the first place.

Craig Watson

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